The Coquette Trend Is Taking Over Swimwear — Try These 12 Romantic Styles

If you thought the coquette aesthetic had its time, think again, because the trend is still going strong in 2024, thanks to runway-approved coquette chokers, bow accessories, and now: coquette swimsuits. On the off chance that your TikTok feed hasn’t been inundated with this cottagecore-adjacent style, coquette aesthetic is a hyper-feminine, romantic, and nostalgic aesthetic that pulls inspiration from the Victorian era and 1950s fashion. In 2024, that manifests as a sweet pastel color palette with vintage-inspired gingham prints and tons of (trendy) ribbon bows, lace trim, and rosette appliques.If this sounds like your kind of vibe, read on to learn more about the key details and patterns to look out for to achieve the playful coquette trend from seaside to poolside this summer. All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.For more can't-miss shopping stories delivered straight to your inbox, sign up for our Most Wanted newsletter.Bow Coquette SwimsuitsBows, bows, bows! The absolutely adorable adornment has become the ultimate it-girl accessory, whether tied into pigtails and onto purse handles or on statement jewelry and footwear (Note: satin-laced ballerina sneakers are also having a moment!) Frilly and flouncy bows also add a whimsical element to your swim attire. There are plenty of bikinis out there with tiny bow details, but you can go even bigger and bolder with organza bow straps.Shop Club L LondonClub L London Afloat Organza Bikini Top with Bows, $, available at Club L LondonClub L London Adrift Organza Bikini Bottoms with Bows, $, available at Club L LondonMake a bigger statement with large mesh bows on one-piece swimsuits. This style features underwire cups with a delicate ruched mesh overlay and on-theme corset-like seams. Shop RevolveBeach Riot Dede One Piece, $, available at RevolveToile de Jouy Coquette SwimsuitsCoquette style also calls for toile de jouy; a repeated pastoral pattern typically seen in blues, pinks, and greens on white backgrounds. This two-piece bikini features a toile de jouy pattern with a couple exploring the woods alongside geese and a cottage. The lace-trimmed peplum skirt is the cherry on top of this adorable set.Shop Cidercider Plus Toile De Jouy Lace Trim Bikini Set, $, available at CiderSlightly more subtle and slightly more modern, this blue and green floral-patterned one-piece is a great fit for someone who wants to tip a toe into this trend.Shop Andie SwimAndie Swim The Amalfi One Piece, $, available at Andie SwimGingham Coquette SwimsuitsMoving onto another equally charming print: gingham! Opt for dainty, small-scale prints in classic reds and blues or pastel pinks, greens, and yellows. We’re particularly loving these bikini separates, which feature additional coquette details like bows, a balconette bust, and smocked bottoms. Be sure to pre-order now to receive them by Memorial Day.Shop Frankies BikinisFrankies Bikinis Cola Underwire Balconette Bikini Top, $, available at Frankies BikinisFrankies Bikinis Sofie Micro Bikini Bottom, $, available at Frankies BikinisFrom pastel gingham to frilly lace trim, bodice boning to ruching, and bow ties to a micro rosette, we can’t ask for a more spot-on coquette style. Shop For Love & LemonsFor Love & Lemons Haiden One Piece Swimsuit, $, available at For Love & LemonsRuffle Coquette SwimsuitsRuffles aren’t just for dresses any more —look for this frilly detail on swim straps, necklines, bodices, waistlines, and leg cutouts. The bikini separates here feature ruffles on both the off-the-shoulder top and high-waisted bottoms. But the pastel polka dot pattern really solidifies these swim pieces as a retro coquette style.Shop Victoria’s SecretDippin' Daisy's Kate Off-Shoulder Underwire Bikini Top, $, available at Victoria's SecretDippin' Daisy's Poppi High-Waist Cheeky Bikini Bottom, $, available at Victoria's SecretThis ruched and ruffled one-piece is the perfect gateway into exploring coquette style. The off-white color, streamline silhouette, and detachable straps make it classic and versatile enough to wear for years to come. Bonus: It can double as a bodysuit.Shop J.CrewJ.Crew Ruched One-piece Swimsuit with Ruffles, $, available at J.CrewRosette Coquette SwimsuitsIt’s clear that rosettes will never go out of style — since the 1800s, they’ve been popping up in nearly every decade. Rosettes were a popular Y2K trend that re-emerged in 2023, have been declared a 2024 jewelry trend, and have become a signature detail in coquette fashion. Luckily, you can now find the feminine floral applique on tons of swimsuits. And there’s truly no going wrong, especially with 3D roses on retro nautical-striped bikinis.Shop SAME Los AngelesSame Los Angeles Rose Triangle Top, $, available at Same Los AngelesSame Los Angeles Rose 90s Bottom, $, available at Same Los AngelesSure, you can just opt for a bubblegum pink swimsuit… or you can really go for it and cart u

The Coquette Trend Is Taking Over Swimwear — Try These 12 Romantic Styles
If you thought the coquette aesthetic had its time, think again, because the trend is still going strong in 2024, thanks to runway-approved coquette chokers, bow accessories, and now: coquette swimsuits. On the off chance that your TikTok feed hasn’t been inundated with this cottagecore-adjacent style, coquette aesthetic is a hyper-feminine, romantic, and nostalgic aesthetic that pulls inspiration from the Victorian era and 1950s fashion. In 2024, that manifests as a sweet pastel color palette with vintage-inspired gingham prints and tons of (trendy) ribbon bows, lace trim, and rosette appliques.

If this sounds like your kind of vibe, read on to learn more about the key details and patterns to look out for to achieve the playful coquette trend from seaside to poolside this summer.

All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.

For more can't-miss shopping stories delivered straight to your inbox, sign up for our Most Wanted newsletter.

Bow Coquette Swimsuits


Bows, bows, bows! The absolutely adorable adornment has become the ultimate it-girl accessory, whether tied into pigtails and onto purse handles or on statement jewelry and footwear (Note: satin-laced ballerina sneakers are also having a moment!) Frilly and flouncy bows also add a whimsical element to your swim attire. There are plenty of bikinis out there with tiny bow details, but you can go even bigger and bolder with organza bow straps.

Shop Club L London

Club L London Afloat Organza Bikini Top with Bows, $, available at Club L London

Club L London Adrift Organza Bikini Bottoms with Bows, $, available at Club L London
Make a bigger statement with large mesh bows on one-piece swimsuits. This style features underwire cups with a delicate ruched mesh overlay and on-theme corset-like seams. 

Shop Revolve


Beach Riot Dede One Piece, $, available at Revolve

Toile de Jouy Coquette Swimsuits


Coquette style also calls for toile de jouy; a repeated pastoral pattern typically seen in blues, pinks, and greens on white backgrounds. This two-piece bikini features a toile de jouy pattern with a couple exploring the woods alongside geese and a cottage. The lace-trimmed peplum skirt is the cherry on top of this adorable set.

Shop Cider

cider Plus Toile De Jouy Lace Trim Bikini Set, $, available at Cider
Slightly more subtle and slightly more modern, this blue and green floral-patterned one-piece is a great fit for someone who wants to tip a toe into this trend.

Shop Andie Swim

Andie Swim The Amalfi One Piece, $, available at Andie Swim

Gingham Coquette Swimsuits


Moving onto another equally charming print: gingham! Opt for dainty, small-scale prints in classic reds and blues or pastel pinks, greens, and yellows. We’re particularly loving these bikini separates, which feature additional coquette details like bows, a balconette bust, and smocked bottoms. Be sure to pre-order now to receive them by Memorial Day.

Shop Frankies Bikinis

Frankies Bikinis Cola Underwire Balconette Bikini Top, $, available at Frankies Bikinis

Frankies Bikinis Sofie Micro Bikini Bottom, $, available at Frankies Bikinis
From pastel gingham to frilly lace trim, bodice boning to ruching, and bow ties to a micro rosette, we can’t ask for a more spot-on coquette style. 

Shop For Love & Lemons



For Love & Lemons Haiden One Piece Swimsuit, $, available at For Love & Lemons

Ruffle Coquette Swimsuits


Ruffles aren’t just for dresses any more —look for this frilly detail on swim straps, necklines, bodices, waistlines, and leg cutouts. The bikini separates here feature ruffles on both the off-the-shoulder top and high-waisted bottoms. But the pastel polka dot pattern really solidifies these swim pieces as a retro coquette style.

Shop Victoria’s Secret

Dippin' Daisy's Kate Off-Shoulder Underwire Bikini Top, $, available at Victoria's Secret

Dippin' Daisy's Poppi High-Waist Cheeky Bikini Bottom, $, available at Victoria's Secret
This ruched and ruffled one-piece is the perfect gateway into exploring coquette style. The off-white color, streamline silhouette, and detachable straps make it classic and versatile enough to wear for years to come. Bonus: It can double as a bodysuit.

Shop J.Crew

J.Crew Ruched One-piece Swimsuit with Ruffles, $, available at J.Crew

Rosette Coquette Swimsuits


It’s clear that rosettes will never go out of style — since the 1800s, they’ve been popping up in nearly every decade. Rosettes were a popular Y2K trend that re-emerged in 2023, have been declared a 2024 jewelry trend, and have become a signature detail in coquette fashion. Luckily, you can now find the feminine floral applique on tons of swimsuits. And there’s truly no going wrong, especially with 3D roses on retro nautical-striped bikinis.

Shop SAME Los Angeles

Same Los Angeles Rose Triangle Top, $, available at Same Los Angeles

Same Los Angeles Rose 90s Bottom, $, available at Same Los Angeles
Sure, you can just opt for a bubblegum pink swimsuit… or you can really go for it and cart up a rosette pin that you can clip onto it (or, honestly, onto any of your swimsuits for a coquette touch).

Shop Knix

Knix One Shoulder One Piece Swimsuit, $, available at Knix

Knix Rosette Swim Accessory, $, available at Knix

Vintage-Inspired Coquette Swimsuits


We already touched on retro gingham and polka dot prints, but the coquette aesthetic also incorporates vintage silhouettes. In terms of swimwear, that can look like long-line bikini tops and high-waisted shorts. It can also look like sweetheart necklines, halter tops, and ruched bodices. Here, the gingham-print puff-sleeve top and matching button-adorned shorts are simultaneously giving ‘50s pinup model and modern coquette girly.

Shop Unique Vintage

Unique Vintage Gingham Seersucker Puff Sleeve Swim Top, $, available at Unique Vintage

Unique Vintage Gingham Seersucker Swim Bottoms, $, available at Unique Vintage
Here’s another old Hollywood example of the thick halter necklines and ruched bodice one-pieces that fit the vintage-inspired coquette bill.

Shop Neiman Marcus



Norma Kamali Bill Mio Halter One-Piece Swimsuit, $, available at Neiman Marcus

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