18 Ways to Style Bag Charms (With The Bags To Match)

In 2024, we’re living our tween dreams, with bag charms being one of this season’s hottest — and most endearing — handbag trends. And while the playful accessories have been on the runways for the past few seasons, if the spring 2025 trends are any indication, they’re not going anywhere anytime soon.Janitor-style keychains and rope-and-chain clusters first made a splash at Balenciaga’s and Miu Miu’s spring 2024 shows, respectively. Then, Coach’s oversized pretzel-, apple-, and taxi-shaped charms jangled down the brand’s New York-themed fall 2024 runway. The cutesy look was soon adopted by fashion insiders as a street-style mainstay and given the seal of approval by celebrities like Gigi Hadid and Dua Lipa. This trend comes at a time when style personalization and mood-boosting fashion are on the rise. While bag charms aren’t new — people have been adorning outfits with scarves, keychains, and memorabilia for years, with Jane Birkin being a notable example for the way she decorated her Hermès namesake with personal tokens — the recent wave of the maximalist fashion movement has inspired more individuality in fashion than in years past. Now, brands are selling everything from micro replicas of popular bags (could it get more meta?), adorable fruit and plush toys, intricately beaded trinkets, and even mini Eiffel Towers and Lady Liberties to customize our handbags to our heart’s content. Whether you’re looking to max out your favorite handbag or to add just a couple darling additions, scroll on to find 18 bag-and-charm combinations for every fashion aesthetic.All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission.Fruit Bag CharmsSkip a trip to the grocery store with a shimmery cherry and pastel-colored strawberry charms, or a gradient peach pouch. Stack multiple fruit and vegetable styles to get your daily servings.Free People Cherry Bag Charm, $, available at Free PeopleFP Movement Quilted Carryall Bag, $, available at Free PeopleMaison de Sabré The SABRÉMOJI™ Fruit Charm, $, available at Maison de SabréMaison de Sabré The Mini Flap Bag, $, available at Maison de SabréAnimal Bag CharmsCelebrate your pet or your love for all creatures with an animal-shaped bag charm. Shop beaded, leather, or mixed-material buddies, which range from cats and dogs to birds and farm animals. Yes, teddy bears and rubber duckies count as well.Susan Alexandra Ducky Bag Charm Keychain, $, available at ShopbopMadewell Micro Hobo Chain Bag, $, available at ShopbopTory Burch Sheep Key Fob, $, available at Tory BurchTory Burch Romy Bucket Bag, $, available at Tory BurchBag Replica CharmsIn the meta world we live in, bag brands are creating tiny charm replicas of their most popular models… which you can hang on to their life-sized versions. It may sound ridiculous, but the big-and-mini combo creates the cutest vibe that you can’t not smile at.   Marc Jacobs The Nano Cheetah Tote Bag Charm, $, available at Neiman MarcusMarc Jacobs The Small Canvas Tote Bag, $, available at Neiman MarcusBaggu Crescent Bag Charm, $, available at BagguBaggu Small Nylon Crescent Bag, $, available at BagguAssortment Bag CharmsIf you’re the type who can never make a decision (or simply want all the things) look for pre-made clusters of charms. Handmade vintage assortments will add character to any handbag, while a themed bunch will take the coordination out of your hands.Coach Small New York Cluster Bag Charm Keychain, $, available at ShopbopCoach Empire Carry All Bag 35, $, available at ShopbopBy Anthropologie City Bag Charm, $, available at AnthropologieBy Anthropologie Tall Bucket Bag, $, available at AnthropologieInitial Bag CharmsPersonalize your go-to bag with initial charms (or add a cluster of letters for your entire family). Pick colorful designs or unexpected fonts for a more interesting pairing. And the bigger the better for the maximalists among us.BONBONWHIMS Pillow Puff Initial Leather Bag Charm, $, available at BONBONWHIMSLongchamp Le Pliage Energy XS Crossbody Tote, $, available at Bloomingdale'sBy Anthropologie Bubble Letter Monogram Bag Charm, $, available at AnthropologieMassimo Dutti Nappa Leather Mini Bag with Double Strap, $, available at Massimo DuttiBeaded Bag CharmsFor a bag charm that can double as a jewelry piece, opt for a beaded style. Match one or two beads to your bag for an organic pairing or mismatch the colors for a contrasting statement look.Veronica Beard Heart Bag Charm, $, available at Veronica BeardVeronica Beard Mini Dash Bag, $, available at Veronica BeardÉliou Pecher Bag Charm, $, available at ÉliouCharles and Keith Sianna Crinkle-Effect Slouchy Tote Bag, $, available at Charles and KeithLuxury Bag CharmsInvest in a charm from your favorite fashion house for a luxe addition you can attach to the existing designer bags in your collection. Best of all, you’ll know that the quality is the best of the best. Monogrammed tags add a special touch, while pra